Having a collaborative, enthusiastic, and innovative culture with a solid ambition and focus is the core of Zwipe. All Zwipers have gone through a cultural journey of review, refresh, and discovery, both individually and within teams and companywide. The outcome of “growing the fruits” enables us to keep the collective culture fresh in our minds and sets a high bar for new joiners and during onboarding. Therefore, working at Zwipe is a pleasant experience.
On the business side, our “Push & Pull approach” is an excellent strategy to drive customers and market demand. While one team works with SCMs to promote our product, another team works directly with banks and issuers to generate interest. This is central to our USP.
This fall, I had the pleasure to attend ICT Cairo. Only by supporting this event, we were able to meet face to face both with our customer, Masria Digital Payments, but also crucially with potential clients for Zwipe Pay. We achieved more in those few days – building understanding, setting expectations, and driving awareness and interest – than we could in months of online meetings and presentations.